Here’s a flowchart depicting a typical music fan’s process for discovering new music:
Mister Double-X is a 30-something married father of two with a full-time job in the IT industry. He owns a 4-bedroom house, drives a BMW, and plays football once a week. Mister Double-X is also a habitual music pirate. Until very recently, The Pirate Bay would be his first port of call whenever he felt like listening to some new (or old) music. But thanks to Spotify, he has begun the slow withdrawal and is weaning himself off the torrents and onto more legitimate sources. I interviewed Mister Double-X to find out more about his music habits.