Northern Kind are Sarah Heeley and Matt Culpin, an English synthpop band who’ve worked with synth-stars such as Alan Wilder (Depeche Mode, Recoil), Kajagoogoo, and Simon Heyworth (Simple Minds, Mike Oldfield). Northern Kind’s 2nd album WIRED was my favourite release of 2009 and it has been available on Spotify for a few months now. I asked Matt about his experiences of Spotify from an artist’s point of view: how he went about adding his music, what sort of returns he’d seen, and his general opinions on the current state of the music industry. Read on for this exclusive interview!
Spotify: An Independent Artist’s View
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