Northern Kind are Sarah Heeley and Matt Culpin, an English synthpop band who’ve worked with synth-stars such as Alan Wilder (Depeche Mode, Recoil), Kajagoogoo, and Simon Heyworth (Simple Minds, Mike Oldfield). Northern Kind’s 2nd album WIRED was my favourite release of 2009 and it has been available on Spotify for a few months now. I asked Matt about his experiences of Spotify from an artist’s point of view: how he went about adding his music, what sort of returns he’d seen, and his general opinions on the current state of the music industry. Read on for this exclusive interview!
Spotify: An Independent Artist’s View
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Mister Double-X is a 30-something married father of two with a full-time job in the IT industry. He owns a 4-bedroom house, drives a BMW, and plays football once a week. Mister Double-X is also a habitual music pirate. Until very recently, The Pirate Bay would be his first port of call whenever he felt like listening to some new (or old) music. But thanks to Spotify, he has begun the slow withdrawal and is weaning himself off the torrents and onto more legitimate sources. I interviewed Mister Double-X to find out more about his music habits.