“The Fastest Way To Get Quality Deep House Out Now – GUARANTEED!” That’s a bold claim made by DeepHouseHQ, a Spotify-friendly blog that specialises in deep house, chill-out, and other related sub-genres of electronic music. Site owner Pov Vysniauskas kindly spared some time to let us know what his site is all about.
Over to you Pov!
How did your site get its name?
Since the start of the blog (2010) I have changed its name several times. The first name we had was spotifymusicsolutions.com, but that was more an impulsive spontaneous decision influenced by few pints of beer and some friends. A lot has changed since then… speaking about how much I know about SEO, marketing, the music world…. having said that, choosing the current version of the name was more a strategic decision and involved analysis of search engine optimisation as well as analysis of our content and our targeted crowd. We needed something clear, obvious and still catchy so the recent name change to DeepHouseHQ came as a best solution.
How long has your site been running for?
We have been in the music market for quite a while. I started the deep house music blog when I was at my first year of university with the intention to share deep house playlists and other music I liked with some of like-minded friends. Since then, the blog became one of my addictions and it went through many changes in design, functionality and content as well as targeted audience. Sometimes, honestly my free time starts and finishes online.
What styles of music do you cover?
We fall under the label of electronic music, actually to be precise and more specific 90% of our music is deep house. The rest falls under titles such as deep tech-house, chill-out and minimal. A lot of influence on our shared music has artists, music labels and DJs like Darkside, Noir music, Rembo music, Solumun and Nicolas Jaar.
What makes www.deephousehq.com different from other blogs?
I believe we present ourselves with a sense of humour: that’s one of the main differentiators. It is really important to us that we differentiate ourselves from other deep house music blogs. That said, we relate our name with quality deep house, a sense of humour and blog posts with nice pictures to compliment the articles. We want the deeephousehq blog to be not only a place for your ears, but also “heaven for your eyes” too.
So the image we are trying to develop here are more or less reflecting young and progressive people. We also are very selective on the music we post and if you’re listening to any playlist, track or mix on our site that means that music has our stamp of approval.
Why do you blog?
Music is part of my life, and sharing my music taste is a hobby which makes me really happy. Blogging combines a number of my interests together in one place. After countless hours of work it became a big part of me; it’s a really nice feeling to see the positive comments and get a chance to work with DJs I like. I blog because I love to share music and it’s a great opportunity to learn a lot about branding, blogging and SEO. I have already learned tons and I have enjoyed all my time on this blog. Deep House HQ to me is a game, a hobby, a way to express my thoughts and a place to learn new things.
Do you have other blog contributors?
Yes! Though I take the lead and decisions for blog development, to do everything on my own would be too much! My team includes IT/ Technical support which is done by my brother Martynas, an IT architect. Logo Design is done by one of my good university friends Deividas, who studies graphic design. And finally some of the content and music is provided by my mate Mack. These guys helped a lot in different ways, and helped push the blog forward, especially Mack and my brother.
How do you decide what to write about?
98% of our content is written on the spot while listening to a track. I would say most of the content is based on emotions, recent experiences and adventures. The rest are pre-planned articles written by freelance writers.
My music style is based on deep house, acid-jazz, chill-out and minimal so it is very hard to list names. I would say my favourite DJs and music labels would be: Sasha, Noir music, Darkside, Nicholas Jaar, Zabiela and Solumun.
Name a band you love that no one else seems to have heard of
Well, this is a very good question! We recently published an article featuring Top 100 deep house tracks that no one else seems to have heard of , a lot of the music there are produced by unknown bands/ music producers but my favourite though is Nicolas Jaar.
Many thanks to Povilas Vysniauskas for taking the time to answer our questions. Check out his site at deephousehq.com!